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Dr. Doreen McGunagle, Founder and Managing Director of GSMS®

A business strategist, Leadership Expert and speaker, Dr. Doreen McGunagle lives in Florida, US and works in English. She is the author of “The Chinese Auto Industry: Taming the Dragon”.

Formal educational background
MBA from Nova Southeastern University and
PhD in Organization and Management in 2006 from Capalla University.

Complementary training
Doreen is expert in the use of numerous assessment tools in the area of individual, team and organizational performance. She also created her own 360° assessment and performance management tools as well as training modules.


Before launching her consulting firm in 2006, Dr. McGunagle invested 20 years in a variety of business development and supervisory roles for financial services organizations and was responsible for creating production efficiencies, negotiating favorable terms, streamlining and expediting procedures, and leading teams to achieve double-digit profit improvements.

Personal preferences and approaches
Doreen is fiercely committed to guiding corporate and non-profit leaders who are serious about making corporate culture shifts to boost profits, performance, and growth as world-class service organizations.

Since 2006, organizations with 25-500 employees in fields ranging from community banking, transportation, marketing communications, and the non-profit arena have come to rely upon Dr. McGunagle year after year for her 360 degree assessments, strategic insights and results-focused action plans.  She is that skilled, objective, and strategic outside consultant and co-collaborator who can be trusted and counted on to get to the root causes of performance breakdowns to guide organizations to achieve performance breakthroughs that show up readily in the balance sheet and beyond.

Best of all, she has the diplomacy and heart to deliver difficult news skillfully and without judgment so that corrective and decisive actions and favorable cultural shifts can take root and grow.